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Somewhere
Travel
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Unpacking a new direction for Somewhere: we polished their online identity to fully embrace the modern travel focus, with a user centric website and thoughtful post-purchase journey, designed to foster lasting connections and win rave reviews.
Project
Details
Seen on style-setters, influencers, and in the pages of magazines and newspapers, award winning travel bag brand Somewhere, was created for those who travel with purpose.
Challenge
Following a restructure, the rebranded Somewhere, needed to evolve their online presence to align with their new focus on modern travel. A website overhaul was needed, plus a focus on organic growth which had stagnated since 2020, following temporary closure during Covid-19.
Goal
Create a user-centric Shopify website that clearly communicates the new brand direction and educates on the benefits of the products. Enhance customer engagement by improving pre and post-purchase strategies to push organic growth, build customer loyalty and generate positive social proof for their UGC campaigns.
Result
The new website offers a much smoother and more engaging user experience, with expanded product pages that storytell features and educate the audience. Redesigned Klaviyo email flows are now speaking the brand language and nurturing customer relationships, leading to a 58.5% average open rate and a steady stream of highly valuable UGC (user generated content).
